LG 108 cm (43 inches) UR75 4K Ultra HD Smart TV with Alpha 5 AI Processor 4K Gen6, Alexa Built-in, WebOS (43UR7790PSA)

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Sale priceRs. 44,000.00 MRP : Rs. 62,990.00

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α5 AI Processor 4K Gen6 with AI Brightness & 4K Upscaling
Magic Remote : Universal Control, Point, Click, Scroll, Voice
Filmmaker Mode: Enjoy your Content as the Director Intended
AI Sound (Virtual Surround 5.1) for an Immersive Experience
Smart WebOS platform with OTT Apps like Netflix, Prime Video, Disney+ Hotstar and many more
ALLM, HGIG Mode for a Better HDR Gaming Experience

  • Reveal the Last Detail
    Reveal the Last Detail
    LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid color and remarkable detail.
*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.
α5 AI Processor 4K Gen6
Boost Your Viewing Experience
α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.
Play Video
*86(218cm)UR80 feature α7 AI Processor 4K Gen6.
  • Redefine Scale of 4K
    Redefine Scale of 4K
    Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
*Image quality of upscaled content will vary based on the source resolution.


  • See UHD TV on a Whole New Scale
    See UHD TV on a Whole New Scale
    Experience your favorite content up-close with an ultra-big 4K UHD TV.
  • Introducing the Perfect Fit in Your Space
    Introducing the Perfect Fit in Your Space
    LG UHD TV now features a slim design and minimalistic bezel that complement your home interior.
The Perfect Fit for Full Sound
Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

  • LG UR77 43 (108cm) 4K UHD Smart TV | HDR10 Pro | 35W RMS
  • WOW Interface
    WOW Interface
    Diversified Settings
    When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.
webOS 23 new Home
Tailored to Your Liking
From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.
webOS 23 new Home



*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.
My Profile
Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.


*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.
Quick Card
Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
Play Video


Smart Assistant & Connectivity
LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
Smart Assistant & Connectivity



*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
*Support for Amazon Alexa may vary by language and region.
  • Cinema-Like Immersion at Home
    Cinema-Like Immersion at Home
    Watch in 4K and enjoy a viewing experience like the ones in the cinema.

Entertainment
  • Entertainment
    Endless Content On Demand
    Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.
*Supported services may differ by country.
*Number of channels and available content may vary by product and region.
  • Play Video
    AAA Gaming Begins Here
    Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.
Game Optimizer & Dashboard
Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.
LG UR77 43 (108cm) 4K UHD Smart TV | HDR10 Pro | 35W RMS
*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country.
  • Sustainability
    Sustainability
    Greener for Better
    LG UHD TV's redesigned packaging uses single color printing and a recyclable box.
*Content on box may vary by model or country.

Brand LG
Model Number 43UR7790PSA.ATR
Television Format Ultra HD 4K
Television Type Flat Panel
Size (In CMs) 108 cm
Ratio 16:09
Resolution 3840 x 2160 pixels
Power 0 W
Power Consumption (Standby) 0.5 W
Voltage Rating AC 100 - 240V
Frequency 50-60Hz
Color Black
Dimensions in cm (WxDxH) 97.70 x 9.44 x 59.30
Standard Warranty Period 12 Months
Brand Support Number 18003159999
Country of Brand Origin South Korea
Country of Manufacture India
Manufacturer LG Electronics India Pvt. Ltd. | Plot No. 51 Surajpur - Kasna Road Udyog Vihar Greater Noida U.P. India (201306)
Importer LG Electronics India Pvt. Ltd. | Plot No. 51 Surajpur - Kasna Road Udyog Vihar Greater Noida U.P. India (201306)
Marketer LG Electronics India Pvt. Ltd. | Plot No. 51 Surajpur - Kasna Road Udyog Vihar Greater Noida U.P. India (201306)

Country Of Origin : India

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